Audira, Thought Leading on Hearing Care


I came across a site recently that bills itself, quite aptly, as an online think tank for hearing. The site is rich with new thinking pertaining to the delivery of hearing Care across both the Private and Public provision sectors.

The site has a couple of downloads, which I think are outstanding examples of modern thought leading pertaining to Hearing Healthcare. The Author in most cases is Curtis Alcock, a practice owner whose practice is based in Exeter in the United Kingdom.

The site address is 

The site introduction is as follows:

This website is a constantly evolving work dedicated to exploring issues related to hearing and the provision of hearing care. Audira aims to create a culture in which the majority:

  • Respect their hearing
  • Do everything they can to keep their hearing working at its optimum throughout life
  • Are mindful of the role their hearing plays within their own lives and society
  • Confident that society will support them should a residual reduction in hearing put them at a disadvantage

There are several powerpoint type downloads as well as a few thought provoking articles on the site. I would reccomend that you visit the site and have a good look around, I also think it will be of benefit to everyone to become involved and contribute. Please find a link to one of the downloads below.

Increasing Footfall By Changing Attitudes

This work is licensed under a Creative Commons license.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think