my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

Can You Afford To Have Your KPIs Misinforming You?

Primus Business Analytics Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments.  In a challenging business environment, an…

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Enterprise Solutions For Enterprise Audiology Problems

Business Analytics where you need them

Enterprise Audiology Solutions Primus Business Analytics & Enterprise Audiology I have been working very closely with the Auditdata team over the last couple of months testing and assessing their systems. I believe that their latest offering can finally resolve the consultation process compliance issue across enterprise level organisations. I also think that…

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