Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

Can You Afford To Have Your KPIs Misinforming You?

Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments.  In a challenging business environment, an understanding of what…

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Enterprise Solutions For Enterprise Audiology Problems

Business Analytics where you need them

Primus Business Analytics & Enterprise Audiology I have been working very closely with the Auditdata team over the last couple of months testing and assessing their systems. I believe that their latest offering can finally resolve the consultation process compliance issue across enterprise level organisations. I also think that it solves many…

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