Direct Mailing As Part Of Your Healthcare Marketing

Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling    Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…

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Mobile Sites Should Be A Part Of Your Healthcare Marketing Strategy

Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…

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Healthcare Marketing, Generating Emotion In Yours

Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…

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Placing Outcomes In Your Healthcare Marketing

Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…

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Misleading Advertising In Healthcare Marketing

Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…

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