The articles cover all aspects of audiology marketing as a part of healthcare marketing strategy.
Most Of Our healthcare marketing is product based, how can we change it to service based? By Geoffrey Cooling It is obvious from many conversations I have had that many of us are unhappy with current marketing strategies. Many feel that our healthcare marketing leverages product and actually hurts us…
Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
All Round Commercial Strategy For The Marketing Of Your Practice I was thinking about the marketing of a Practice recently for one of my customers. Whilst we were thinking about a particular campaign strategy, I was thinking long and hard about marketing in general for most of the evening. So…