Google Authorship In Audiology Marketing

Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing By Geoffrey Cooling If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most…

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Healthcare Marketing, Engendering Trust Through Website Design,

I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…

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An Interview With The Lead Of The My.Widex.Com team

The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…

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Healthcare Marketing, Pew Research Highlights The Importance Of Content

Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…

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Deploying Social Proof on Your Healthcare Marketing Channels

Leverage testimonials in your healthcare marketing By Geoffrey Cooling In a recent article I spoke about social proof or testimonials in healthcare marketing strategy. I think we can agree that they have great power to sway people during the purchase decision. With that clearly in mind perhaps you should consider…

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Social proof in healthcare marketing

Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…

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