Articles covering online marketing strategies and deployment for the hearing healthcare profession
Content marketing on slideshare I came across this recently and I was really impressed with it, I hope you like it. I know it will give you a clear idea why content marketing is the way forward. Magnetic Content: Strategies for Customer Attraction from Barry Feldman Regards Geoff
Set Your Metrics To Analyse Your Healthcare Marketing Success. By Geoffrey Cooling If you want to know how your online healthcare marketing is doing, you will have to metric it. In order to do that you will need to set targets or targeted actions that you wish to achieve. In…
What effect will the connected Patient have on our healthcare marketing strategy? By Geoffrey Cooling Much more hearing healthcare information is available today than at any time in our history. The introduction of the baby boomer generation to our target market is only going to accelerate the information exchange. We…
Ongoing Results From A Recent Content Marketing Experiment By Geoffrey Cooling I have been quiet of late because I have been involved in an experiment with content marketing for two of my customers. Basically each of the customers had differing targeted outcomes. One wished to rank on a local search…
What Does Changing Thought In Audiology Marketing Mean To Website Design I think that there is the beginning of a shift within our profession towards content marketing as part of an overall audiology marketing strategy. I know that I and some others have been proponents of content marketing for some…
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
Audiology Marketing, Set Up The Channels You Are Going To Use In Your Online Strategy Initially you need to consider which channels you will leverage in your audiology marketing strategy. I would recommend Twitter, Google+ and WordPress for the blog. You have to understand how each works and more importantly…
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…