An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
How Will Vertical Integration Affect You? By Geoffrey Cooling There has been a lot of talk in relation to vertical integration within the hearing aid industry. It would seem that a few professionals feel it would be the end of Independent hearing healthcare professionals. They rail against the manufacturers involved,…
Simply the best, really! By Geoffrey Cooling After my last post pertaining to the survival of Independent hearing healthcare Practices, there was a bit of a debate. The key was differentiation, how do you differentiate? One person said we all say we are the best, I thought really? If you…
Happy New Year By Geoffrey Cooling 2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week.…
Being ethical in the recommendation of hearing instruments By Geoffrey Cooling An interesting recent debate was sparked by an article in the Hearing journal. The article as many of you will know centred on ethics within our profession. It also questioned technology levels of instrumentation and the ethical quandary the…