Patient Retention and Referral, Commercial Strategy,

Patient Retention In A Modern Hearing Healthcare Practice

Patient Retention E-Book

Patient Retention e-bookI wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare practice, with the sole goal of Patient Retention in mind.

Most of you who have read my stuff know by now that I rate Patient Retention above any other strategy. I believe that Patient Retention leads to Patient Referral. Patient Referral is a gift to your Practice. It is absolute gold.

A Patient Referral is nearly almost a closed sale, how much would you pay for a lead like that. In fact have you thought about how much your leads are costing you? More importantly what are the quality of those leads?

Patient Referral leads are always of high quality and they nearly always are cost neutral to your Practice. Unless of course you have deployed a Referral Program.

Referral Programs

Referral programs can be a great thing for a Practice, however, before you deploy one you need to consider your Patients. A referral program formalises a reward scheme, you give us business, we give you reward.

Will this type of scheme actually put off some of your Patients? It is a tricky one and probably one you are better armed to consider. They are your Patients and you probably know them best.

If you are not going to formalise a reward scheme, ensure that you do make a thank you gesture. That thank you gesture can be anything from a set of cinema tickets right through to a voucher for meal. I am not talking McDonalds here ladies and gentlemen!

No matter what you do, ensure that the reward, formalised or no, is accompanied by a handwritten thank you card. There is nothing like getting a hand written thank you card to make somebody come over all warm and fuzzy.



The e-book can be downloaded by clicking the link below, download it, have a read and give me some feedback in the comments if you would be so kind.

E-Book: Patient Retention In A Modern Hearing Healthcare Practice

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think