Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog

A blog should be a large part of your online audiology marketing strategy

Wordpress LogoA blog is key to your online audiology marketing strategy, content marketing as its known, is king. It allows you to engage with your prospective customer in a non threatening non aggressive way. In fact if you deploy it properly they will come to you. They will search out your content and if it is worthy they will search out your Practice.

Hearing Healthcare Blog Content

Online audiology marketing is like any marketing, you need a strategy and a schedule of deployment. Your overall strategy is to write content that is of interest to your prospective customers, the schedule is to write at least two posts a week. A post can be as little as three hundred words so don’t panic on time investment. The key thing is that the posts have to be of interest to the target market.

Top Ten Blog Articles For Online Audiology Marketing

So what are your prospective customers interested in? What type of blog articles do you use in your hearing healthcare internet marketing. Actually differing things for Customers at different part of the buying process. For prospective Customers with no hearing instruments the articles they wish to read tend to be different from existing users. But these articles should appeal across the sphere;

Explanations of hearing loss

Hearing Instrument Reviews

Reports on results of hearing instrument fittings

Explanations of the process of purchasing

The importance of a long term relationship with your hearing healthcare provider

Handling and Patient servicing of hearing instruments

Cleaning and care of hearing instruments

Cleaning and care devices  for hearing instruments

Manufacturer specific assistive devices, Widex M-Dex, Phonak I-Com etc.

Traditional Assistive Devices available to help the hard of hearing

These are the elements that people all around the world are searching for. They are looking for information in relation to all of these topics. Your opportunity is to design and deploy content that drives your local market to you. Firstly to your blog and then to the doors of your Practice.



photo credit: bobbigmac via photo pin cc

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.


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