Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog

A blog should be a large part of your online audiology marketing strategy

Wordpress LogoA blog is key to your online audiology marketing strategy, content marketing as its known, is king. It allows you to engage with your prospective customer in a non threatening non aggressive way. In fact if you deploy it properly they will come to you. They will search out your content and if it is worthy they will search out your Practice.

Hearing Healthcare Blog Content

Online audiology marketing is like any marketing, you need a strategy and a schedule of deployment. Your overall strategy is to write content that is of interest to your prospective customers, the schedule is to write at least two posts a week. A post can be as little as three hundred words so don’t panic on time investment. The key thing is that the posts have to be of interest to the target market.

Top Ten Blog Articles For Online Audiology Marketing

So what are your prospective customers interested in? What type of blog articles do you use in your hearing healthcare internet marketing. Actually differing things for Customers at different part of the buying process. For prospective Customers with no hearing instruments the articles they wish to read tend to be different from existing users. But these articles should appeal across the sphere;

Explanations of hearing loss

Hearing Instrument Reviews

Reports on results of hearing instrument fittings

Explanations of the process of purchasing

The importance of a long term relationship with your hearing healthcare provider

Handling and Patient servicing of hearing instruments

Cleaning and care of hearing instruments

Cleaning and care devices  for hearing instruments

Manufacturer specific assistive devices, Widex M-Dex, Phonak I-Com etc.

Traditional Assistive Devices available to help the hard of hearing

These are the elements that people all around the world are searching for. They are looking for information in relation to all of these topics. Your opportunity is to design and deploy content that drives your local market to you. Firstly to your blog and then to the doors of your Practice.



photo credit: bobbigmac via photo pin cc

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.


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