Disruptive Technologies And The Age Of The Customer
Why The Power Is Now In The Hands Off The Patient/Consumer
Recent changes online and indeed the global uptake of the disruptive technologies
that have arisen have changed our world dramatically. The introduction of the varied forms and platforms for social networking
has changed immeasurably the power of the consumer.
This has been seen across every industry including medical related services. We have Patients grading their Doctors at present. People are openly discussing the services and products they have purchased and their satisfaction levels.
They are currently doing so about hearing instruments on internet forums
internationally. Other services and products are consistently discussed for good and bad on Facebook, Twitter etc. Whilst I have not seen a Hearing Practice rated, I have not really searched for it, if one does not exist now, it will soon enough. It is with these ongoing changes in mind that I believe a properly thought out Patient Retention strategy is formed. The power of the consumer has changed, that old saying that an unhappy customer tell up to sixteen people does not hold sway any longer.
They May Tell The Whole Online World!
So we are faced with a whole new set of challenges in our business life, but I think there is a great deal of opportunities as well. These new technologies present new ways to advertise, cheaper ways to advertise. They also fit with the idea of your Patient being a marketing channel. This has never been truer than it is right now, you need to think about these elements clearly and adapt your practice. Because if you do not, you will not have a Practice in the years to come.
Most of all, you need to turn your Patient into an advocate for your business.