Excellent Second Quarter BHAMA results in the UK


Following a a relatively slow start to sales in January to March 2013, the second quarter sales figures have certainly excelled. Sales to the NHS increased by an astonishing 41.3% during April, May and June 2013 compared to 12 months previously. For the first time sales reached 348,251 units sold to hospitals.

The private sector also had a positive quarter, with sales increasing by 6.3% over the previous year, made up of an 8% increase in BTEs and a 4% increase in ITEs. RIC sales continue to increase, with more than 26,000 RIC Units sold between April and June. This despite the feeling within the private sector that things are slightly pressured.

Total sales from manufacturers reached 405,043 for the quarter, an increase of 35% on the previous year.

At the half year point, Private sales are up by 2.8% and Public by 23.2% with RIC devices up 12.1% and now a formidable 46% of sales. Sales of hearing instruments to hospitals during January, February and March had increased by 5.9%, with 271,577 instruments purchased in total. The previous year though had seen an impressive 24.8% increase. Total sales from manufacturers hit 326,624 for the first quarter, an increase of 4.8% on the previous year.

So for the first half of this year we have seen a modest increase in private hearing aid sales and double digit growth in the public sector. It would be interesting to try and ascertain what is driving that growth. I wonder is AQP having an impact?



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think