Google Authorship In Audiology Marketing

Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing

By Geoffrey Cooling

google authorship in audiology marketing If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most basic form it allows authors to claim their work. There is some speculation that it will be used by Google as a key indicator of content authority. Google uses Pagerank at present to rank a site, it is felt that it will begin to use author rank as another key indicator in the future.

This however is speculation at present, Google is remaining relatively tight lipped about its plans. However, Google Authorship and the use of the rel author tag already has real benefits for anyone who is writing content. Anyone who is writing good content as part of an inbound audiology marketing strategy. If you have a blog and you write good content, you should be leveraging Google Authorship.

The initial benefit of the use of the rel author tag is the appearance of a picture beside your content in the search returns on Google. Here is an example of a search return showing some of my content:

Google Author in audiology marketing

As you can see to the left of the content return is a picture of myself. Something to frighten the children with! The picture is taken from my Google+ profile, which is the anchor of all Google Authorship use. The picture serves to draw the eye of the viewer, particularly if it is either the only one or one of two on a page. The search returns that have a picture beside them will be the ones to be clicked.

This is the initial benefit of Google Authorship, it is a real benefit though. It will really help your online audiology marketing strategy. It is also something that is easy to set up. It seems silly to go through the effort of writing a piece for your blog, ensuring that it fits good SEO principles and have it turn up on page one of the search results. Just to have it ignored because a gobshite like me is smart enough to use the rel author tag! That would not be fair, in fact that would be downright un-fair.

So down with the gobshites, claim your authorship and help drive your online audiology marketing returns.

Regards

Geoff

P.S. Gobshite is an Irish technical term! That’s my story and I am sticking to it.    

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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