Hearing Aids In Dublin, Backlinks & Rankings

Donal MacNally Hearing & Hearing Aids In Dublin

The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many of them have no great history on the web, or the sites that were there, didn’t rank because of technical issues and content quality.

One of the sites we deal with is for a premium independent brand, www.donalmacnallyhearing.ie  . The original site did not rank well and there was some technical issues that caused some other difficulties. We designed and deployed a site that was designed to go after keywords and keyword phrases that the customer wanted to rank for. Of course one of the search terms that Donal MacNally Hearing would like to rank for is “hearing aids Dublin”We supported the site with citations and social media profiles to help build traffic. The site began to rank for many search terms that we had targeted and was constantly climbing.

The Big Until

That was until a month ago, we noticed some slipping of rankings, it was odd, we were slipping for one particular term whilst still climbing for others. Initially I thought that the problem was the competitive space. Many within the space have recently re-launched websites and are much more knowledgeable about what they are doing. However, when we undertook competitive analysis, that didn’t seem to be the case. Something else was affecting our rankings.

Backlinks, Spurious, Backlinks

Upon deeper inspection, we found two backlinks to the site that were at the very least spurious. One was from a Persian Porn website, the other from a Gym site. These links were definitely causing us some grief, we dis-avowed them and we have seen a slow recovery on the rankings. It is a bit irritating that after all of the good work a couple of links that we neither wanted or designed set us back. However, that is just the way it is in search engine land.

Lessons Learned

So we learned some interesting lessons from this one, firstly, just because the space is competitive, it doesn’t mean that your competitors are affecting you. Secondly, monitoring links is exceptionally important, don’t expect a warning. We have changed our processes to monitor links so we can reduce the possibility of this happening again. You need to consider these hard won lessons as well.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think