I came across a site recently that bills itself, quite aptly, as an online think tank for hearing. The site is rich with new thinking pertaining to the delivery of hearing Care across both the Private and Public provision sectors. The site has a couple of downloads, which I think…
FlowTown.com released an infographic called Social Advertising Reaching New Heights recently. It is a fascinating infographic detailing the use of Social Advertising and the goals that most businesses are moving towards in Social media. It also highlights the tools that businesses are using to monitor their campaigns. Enjoy This…
Leveraging Google Places For Healthcare Marketing Image via CrunchBase Google is the heavyweight in the corner, the Gorilla at the party. In search engine land it is one of the giants. Why is this important knowledge for you, a struggling Health Practice Manager? Because of your web presence and…
The following is a guest post from a lady whose opinions and ideas I respect greatly, I asked her to put her ten cents in on her angle on marketing your practice. The following is the article she wrote and I would like to take the time to thank her…
As you may know I wrote a series of articles in relation to this last year, the articles did not lend themselves well to blog posts as they were too in depth for your typical post. I have condensed these articles into an eBook and have made it available for…
By now, you will have guessed that I think the experience you offer your Patient is the key to your success in maximising the returns of your Practice. It is probably obvious that I think that this concept should be a large part of your strategic Practice Management. Never would…
Image via Wikipedia The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.…
Image via Wikipedia Combined Hearing Aid & Optical Campaign I have already spoken before about engaging an associated Medical Professional in a synergistic business relationship. A relationship and strategy that will drive both your and their business. A relationship that will bring value on both sides and strengthen both Practice’s…
10 Best Practices For Patient Retention By Geoffrey Cooling Patient retention is a key issue in the hearing aid profession, in order for any clinic to thrive in the current economic climate a practice must be farming from its captured market share. It’s already hard won and probably expensively acquired…
Another Audiology Marketing Opportunity By Geoffrey Cooling I recently posted about The Hearing Pages, stating that I thought it was a fantastic concept and one which i felt would be a real boon for the Hearing Aid Profession. So in an effort to convince the sceptical, I have placed a…