Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
What Does Changing Thought In Audiology Marketing Mean To Website Design I think that there is the beginning of a shift within our profession towards content marketing as part of an overall audiology marketing strategy. I know that I and some others have been proponents of content marketing for some…
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
I have uploaded an updated presentation that I first gave a year ago in relation to modern practice management. I hope you find it of use. Regards Geoff
How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
I would welcome anybody to guest post on Just Audiology Stuff. Particularly anybody who does not necessarily share my views. Hearing things from the same slant can be quite boring, so I would like to offer the site as a soapbox to all angles. Our profession, like many is made…
Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…
Commoditization of hearing aids not in the interests of the Patient Tim Trine of Starkey Hearing posted an article to the Starkey blog a few days ago in answer to the joint announcement made by the ADA, ASHA and AAA. Oh and the Judeans’ People’s Front, or was that the…