Happy New Year By Geoffrey Cooling 2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week.…
Here we are finished our preparations, the stuffing stuffed and vegetables are prepped. We are settling in to a quiet evening with some TV. I hope that your Christmas is joyous, warm and peaceful. May you receive what you need, both you and your family. Regards Geoff
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…
By Geoffrey Cooling In recent days there has been great tragedy, incidents in both China and America. Tragedies and misfortune are difficult things no matter the scale. Tragedies involving children have deep impact on everybody, tragedies on the scale of recent days are stunning to us. Attacks on children are…
Structuring a blog post for maximum impact on your healthcare marketing strategy By Geoffrey Cooling I have seen more and more of the people that I am connected to blogg as part of their healthcare marketing strategy. I think that this is in fact a fantastic thing, because I know…
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…