Healthcare Marketing, Pew Research Highlights The Importance Of Content

Healthcare marketing and the internet, what the latest stats mean for your healthcare marketing strategy By Geoffrey Cooling Our friends at Pew Research Center have been busy again, their recent study relates health care and the web. According to the study, of the 81% of U.S. adults who use the…

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Deploying Social Proof on Your Healthcare Marketing Channels

Leverage testimonials in your healthcare marketing By Geoffrey Cooling In a recent article I spoke about social proof or testimonials in healthcare marketing strategy. I think we can agree that they have great power to sway people during the purchase decision. With that clearly in mind perhaps you should consider…

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Social proof in healthcare marketing

Can testimonials be effective in your healthcare marketing? By Geoffrey Cooling I have spoken previously about social proof and in particular the use of testimonials. More and more research undertaken points to the impact of social proof on buying patterns. Particularly in the purchase of big ticket items. In fact…

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GN ReSound Introduces First Made for iPhone Accessory & Accompanying App

“GN ReSound Leads the Hearing Aid Industry’s Wireless Revolution with the First Made for iPhone Accessory & Accompanying App” By Geoffrey Cooling Fresh off the presses folks, Resound has disseminated a press release pertaining to the venture into made for iPhone aids. A new Phone Clip and accompanying app are…

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Use Prospective Patients Questions for Your Healthcare Marketing

Super charge your healthcare marketing strategy by answering your prospective Patients questions By Geoffrey Cooling Content marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be…

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Driving Success In 2013, Shake Up Your Healthcare Practice

Planning To Rock 2013? Take Some Time To Consider The Following By Geoffrey Cooling I am sure that you want 2013 to be a success for your Practice. Here are a couple of things you can do in order to weigh the year in your favour; Take a long look…

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