Recent article on modern Practice management concepts By Geoffrey Cooling I was particularly excited to have an article published in Audio Infos recently. I would like to thank Audio Infos and the lovely Victoria for the opportunity. The article was published in the February edition and there is a link…
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Using the phone is a strong and basic need for the hearing impaired Made for iPhone has certainly caught the attention of many from both outside and within our industry. There is a great buzz around the concept within user circles as well as hearing healthcare professionals. What is the…
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…