Confidence is the key to revenue growth in the hearing healthcare business By Geoffrey Cooling It is an interesting time in the hearing healthcare world, combined pressures both internal and external are driving change. Some businesses are under pressure, falling margins are not corrected by increase in volume. Other businesses…
How can you engender the perception of assurance or trust in your online healthcare marketing? By Geoffrey Cooling In this the third part of the series I want to concentrate on A for Assurance. In the RATER Model Assurance is specified as the following: Assurance – the knowledge, skills, and…
Back to the RATER and your healthcare marketing elements and channels By Geoffrey Cooling In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective…
I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…