Two new innovative programmes from Widex UK, thinking outside the box By Geoffrey Cooling I don’t speak often about the company I work for, really in order that this blog is not seen as an extension of their marketing, which it certainly is not. I try to keep the…
By Geoffrey Cooling Following a a relatively slow start to sales in January to March 2013, the second quarter sales figures have certainly excelled. Sales to the NHS increased by an astonishing 41.3% during April, May and June 2013 compared to 12 months previously. For the first time sales reached…
As long as you have a customer supplier relationship, you’re in the sales process By Geoffrey Cooling No nampby pamby I don’t sell rubbish, you do, every day whether you know it or not. Whether you admit it or not, so lets get past that rubbish and move on. I…
The world’s number one selling hearing aid battery manufacturer, Rayovac, will reveal to delegates its latest state-of-the-art product developments coupled with a new range of accessories and exciting updates to its ProLine range at this year’s EUHA Conference. Europe’s premier hearing conference will take place in Nuremberg between 16 and…
What hearing healthcare levels do you supply as an Independent Practice? By Geoffrey Cooling I had a really good conversation with Gary Holland recently in relation to service levels and testing processes that were offered within the Independent Hearing Healthcare sector. The conversation was based around the introduction of AQP…
Keeping It Fresh By Geoffrey Cooling I really enjoyed presenting at the HearBuy conference, judging by the questions and the fact that no one was visibly asleep. I think the audience enjoyed it too. HearBuy members are an interesting and diverse bunch of people with really diverse business models. From…
HearBuy 2013 So I enjoyed my first ever public speaking experience. Or at least my first ever public speaking experience in the context that it was. It was excellent to meet such a broad and diverse set of Independent Hearing Healthcare Practice owners. The presentation involved some great questions and…
Very honoured to be asked to participate as a presenter during the HearBuy conference at the Belfry next week. I shall be undertaking a presentation and workshop on Branding within hearing healthcare. Anybody attending the workshop will have to actually do a bit of work! Sorry about that. Hope to…