Month: November 2013
The views of a consumer, Stein Thomassen
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…
Commoditisation, Services and a question
What do you want to be? By Geoffrey Cooling Recently It has become clear that many within our profession are worried about commoditisation of our profession. In essence it is not the skills of our profession which is commoditised but the products we are inextricably linked with. I would agree…
Exploring The Views Of All Stakeholders
An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The Burning Question
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
Have we shot ourselves in the foot?
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
Wireless Connectivity, Changing The Game For The Hard Of Hearing
Wireless connectivity is the beginning of a sea change in hearing aid technology, are you paying enough attention? It is interesting to watch the developments within our industry of late, in particular I refer to technological changes. There has been a raft of new advancements and products on the connectivity…
EUROPE’S AUDIOLOGIST OF THE YEAR 2013 ANNOUNCED
An impressive audiologist from London is celebrating again, after scooping the title of European Audiologist of the Year – just weeks after being crowned the winner of the UK heat of the competition In what has been a record breaking year for the prestigious competition, Jaspreet Bahra, BSc (Hons)…
Rayovac inward investment to research centre
A recent press release from Rayovac details a massive new investment in a new technology centre. The press release can be read below. WORLD’S NUMBER ONE HEARING AID BATTERY MANUFACTURER TO BENEFIT FROM OVER $10 MILLION INVESTMENT A $10 million state-of-the-art technological centre is set to spearhead ground-breaking advancements in…
The views of a consumer, Stein Thomassen
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…
Commoditisation, Services and a question
What do you want to be? By Geoffrey Cooling Recently It has become clear that many within our profession are worried about commoditisation of our profession. In essence it is not the skills of our profession which is commoditised but the products we are inextricably linked with. I would agree…
Exploring The Views Of All Stakeholders
An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The Burning Question
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
Have we shot ourselves in the foot?
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
Wireless Connectivity, Changing The Game For The Hard Of Hearing
Wireless connectivity is the beginning of a sea change in hearing aid technology, are you paying enough attention? It is interesting to watch the developments within our industry of late, in particular I refer to technological changes. There has been a raft of new advancements and products on the connectivity…
EUROPE’S AUDIOLOGIST OF THE YEAR 2013 ANNOUNCED
An impressive audiologist from London is celebrating again, after scooping the title of European Audiologist of the Year – just weeks after being crowned the winner of the UK heat of the competition In what has been a record breaking year for the prestigious competition, Jaspreet Bahra, BSc (Hons)…
Rayovac inward investment to research centre
A recent press release from Rayovac details a massive new investment in a new technology centre. The press release can be read below. WORLD’S NUMBER ONE HEARING AID BATTERY MANUFACTURER TO BENEFIT FROM OVER $10 MILLION INVESTMENT A $10 million state-of-the-art technological centre is set to spearhead ground-breaking advancements in…