Marketing Services For Your Healthcare Marketing Strategy

Service Providers That May Assist Your Healthcare Marketing Strategy.

By Geoffrey Cooling

Tick_Tock_DesignLast night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out the need for strategy and planning in all your online marketing activities. I was quite impressed by his obvious handle on modern SEO practices. It struck me as I looked around that the hall was very busy. In fact there was not an empty seat to be seen.

The event had been sponsored by Belfast City Council and was designed for small business owners. Small business owners were extremely well represented at it. It was obvious that more and more business owners were cognizant of the need for online marketing strategy. Whilst I have been saying it for a long time, it was interesting and gratifying to see that other people thought so too. Every trade as it were was represented, Florist, Accountant, Clothier, Hearing Healthcare Professional etc..

Somebody recently said that social media is not the silver bullet for hearing healthcare. They were right, there is no silver bullet. But social media as a part of your online healthcare marketing strategy is important. Your online healthcare marketing strategy is extremely important and growing even more important day by day. But your online healthcare marketing strategy is also just an important part of your overall healthcare marketing strategy.

So no silver bullets, but if you do not begin integrating proper online healthcare marketing strategy you will suffer. In fact if you haven’t, you are already suffering. So yes, you may be doing alright today, but your funnel has to be kept filled. A proper healthcare marketing strategy will assist in this goal. Although you know that a healthcare marketing strategy is just part of your overall commercial strategy right? Smile  

I am often asked do I know someone who can help with SEO strategy, I often reply no. But in fact after seeing his presentation and speaking to him after wards I would be happy to send people to David. So if you are in the UK Tick Tock Designs is a full service supplier for SEO services.

If you are in Ireland there is another agency I have come across, One ProductionsOne_productions are a full service supplier for marketing. Tom Hopkins and his team are truly excellent, coming up with some really outstanding ideas. They can supply you with everything from video production services through website design and deployment to ad copy.

Just to let you know, I have no affiliation to the people or companies I have mentioned. They are not paying me nor have they induced me in any way. I was impressed by their work and their handle on their subjects.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

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