New Tool To Manage & Engage New Patients whilst increasing your revenue.

 

Earmeter

I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or initial period of hearing aid use. The owners and designers of the site have designed it to assist in the reduction of cancellations after initial trial. I took a look at the tool and was astonished at its power and simplicity. Like all really good ideas, it’s one of those “Why didn’t I think of that?” ones.

I believe that this tool will

  1. Lower your cancellation rates
  2. Drive your Patient engagement strategy
  3. Display your commitment to best practice
  4. Can be leveraged to build your online community
  5. Act as both a hard and soft differentiator for your practice
  6. In time lower your marketing costs

The tool will allow you to communicate with your Patients consistently during the trial period, it will also give you a heads up on problem areas in order that you can design a strategy to deal with them before the issue overtakes the benefits accrued. The site is truly quite brilliant, the following are the features as displayed on the site

Ask questions

Set questions for your patients to answer during their trial period. Ask whatever you want: How did your hearing aids make you feel today? Can you hear people behind you? Which are clearer, male or female voices?

 

Give advice

Write messages and advice that patients will see when they use Earmeter. Time your advice throughout a trial to make your patient feel more engaged and happier with their new hearing aid. Messages are available online or via email

 

Continuous feedback

You get day-by-day feedback from your patients as they use Earmeter, which allows you to get a clear picture of how their trial is going and also lets you proactively fix their issues as soon as they happen.

 

Give incentives

Earmeter tracks your patients and lets you know how often they are responding to your questions, messages and advice. You can set goals and offer incentives for patients to meet those goals

 

Monitor your patients

Earmeter lets you quickly see your patients’ answers as soon as they’ve submitted them, allowing you to respond quickly to problems and issues without having to wait to the next time the patient is in your office

 

iPod/iPad/mobile compatible

Earmeter is compatible with mobile devices and all major web browsers, allowing your patients to work with you wherever they may be.

 

The site layout is relatively intuitive, the management of your presence also appears to be relatively easy and intuitive. There are also plans to allow full customisation of your site presence allowing you to upload logos, change colours etc. More importantly Patient use features are easy and intuitive with a small learning curve.

Whilst this tool will not be for all your Patients, I think a large part of your future Patients will be happy to use it. I think this is a fantastic tool, it fits well with modern thought on practice management and Patient engagement.

It will also encourage web connection with your Patients and their inclusion in your community. After they have finished their trial they can then be moved onto your facebook community for continuous engagement. The tool will not only benefit your cancellation rate it will also help drive your Patient engagement strategy and lower your ongoing marketing and mailing costs, how cool is that?

Earmeter

 

Click to go to earmeter.

This work is licensed under a Creative Commons license.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

4 Comments

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  2. Hi Geoffrey. There seems to be something wrong with this earmeter site?
    I am interested in finding out more – can you help?

Let me know what you think