Online Audiology Marketing Strategy, Claiming Google Authorship

Claiming Google Authorship as part of your online audiology marketing strategy

By Geoffrey Cooling

Online audiology marketing strategyGoogle has actually made the system of claiming your authorship easier than it originally was. Initially it was quite a technical exercise with adding mark-up to webpage headers etc. Although you can still go down this route, there are easier ways. Initially you need a Google+ profile, if you have a gmail account it is as simple as setting up a Google+ profile from there. If not, you will need to first get a gmail account and then set up your Google+ account.

Your Google+ account is the anchor of authorship, it is the profile that becomes your author profile. I feel that claiming your authorship and using it will be a central part of your online audiology marketing strategy into the future. But how do you do it?

If you have an e-mail address on the same domain as your blog, it is as simple as going to this page https://plus.google.com/authorship and signing up. It will take you through a few steps verifying the e-mail address and then it will be as simple as ensuring you have a byline on all your content. However, in order to have your content on any other website you will need to add that site to your profile in the contributor to section. You will then need to add a html markup to your content, or indeed ask the webmaster or controller of the site to add it for you. My personal markup is By https://plus.google.com/100410169393907495854?rel=author””>Geoffrey Cooling</a> . You can see it just under the lead header on this page, it just shows as By Geoffrey Cooling. Thinking of changing it to The Fat Lad, probably suits my sense of humour better.

Your mark up would be similar with the number after google.com being your profile number and obviously the name would be different, I claim the fat lad.Both ways are detailed at

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2

Below is a clear explanation of the process.

Option 2: Set up authorship by linking your content to your Google+ profile

  1. Create a link to your Google+ profile from your webpage, like this:
      <a href="[profile_url]?rel=author">Google</a>

    Replace [profile_url] with the your Google+ profile URL, like this:

      <a href="https://plus.google.com/109412257237874861202?
       rel=author">Google</a>

    Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile.

  2. Add a reciprocal link back from your profile to the site(s) you just updated.
    1. Edit the Contributor To section.
    2. In the dialog that appears, click Add custom link, and then enter the website URL.
    3. If you want, click the drop-down list to specify who can see the link.
    4. Click Save.
  3. To see what author data Google can extract from your page, use the structured data testing tool.

If you follow the contributor route, it is important that the markup is placed on each page, just remember to include it as your byline on each post. There are also various plugins that will automate the process for differing content management systems like Drupal, WordPress or Joomla. They will only work on self-hosted blogs, if you are blogging on blogger, it is as simple as connecting your blog to your Google+ profile in your settings. On WordPress.com, I think you can add your Google+ profile in your settings, but to be safe I would also add the markup.

 

Adding the markup needs to be done in the text section of your editor not in the plain view, usually what I do is write and format the post in plain view. Then I switch to text view and insert the markup befor I publish. I keep the markup along with other handy pieces of code on a notepad document I have saved to my desktop. Notepad is on every microsoft computer, it is a simple plain text editor. If anyone needs further assistance with this or is having issues with setting it up, give me a shout.

 

The only thing is for me to help or set it up for you, you will have to give me temporary access to your Google+ profile. Not always a comfortable thing to do.

 

Regards

 

Geoff 

Chrysanth WebStory WebStory: A super blog editor for bloggers
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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

2 Comments

  1. Great information. We’ve seen so much duplicated content that it is purely white noise in the eyes of search engines. Authorship is a solid tool for ”offsite optimization”.

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