Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Business Strategies In Hearing Healthcare, Synergistic Relationships
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…
Google Launches Vanity URLs for +,
But Don’t Rush To Claim Yours Yet Google has announced that they are going to launch vanity URLs for Google+. I would have to agree with the general consensus among marketers that it is about time. Up to now your Google+ profile has been identified by an indecipherable number. Mine…
Reputation Management In Modern Hearing Healthcare
Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…
Patient Retention and Referral, Commercial Strategy,
Patient Retention In A Modern Hearing Healthcare Practice Patient Retention E-Book I wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare…
Online Audiology Marketing, An Excellent Resource
Online Audiology Marketing & Ancillary Revenue Products
Online Audiology Marketing, Deploying A Webshop In my last post I discussed ancillary revenue lines purely as a boost to top line revenue. With this post I would like to discuss how those lines can actually assist in your online audiology marketing. Again this strategy is relatively cost neutral, your…
Commercial Strategy In Healthcare, Ancillary Revenue Drivers
Ancillary Revenue Lines, What Can You Include In Your Commercial Strategy? In tough economic times we need to really consider your commercial strategy for your healthcare Practice. All sources of revenue for our Practices should be considered. Ancillary revenue lines should be part of your hearing healthcare commercial strategy. Ancillary…
Online Audiology Marketing, Multiple Sites As Part Of Your strategy
Earwax, A Gift To Audiology Marketing? Is a multiple site approach to your online audiology marketing strategy right for you? One of my customers recently introduced a second website for his business. It is dedicated to one particular service he offers, earwax removal. In our particular area of operation, General…
Utilising SEO Strategy, Keyword Searches Around Hearing Healthcare
Just exactly what is being searched pertaining to the Hearing Healthcare Profession In order to establish an SEO strategy as part of your audiology marketing deployment, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I…
Online Audiology Marketing, SEO Tactics
SEO Tactics, Online Marketing Strategy for Hearing Healthcare Search Engine Optimisation. Search Engine Optimization (Photo credit: Hobo!) One of the few things that I can say about most of the people within this business with some confidence is that search engine optimization (SEO) is the last thing on their…