“Hearing Pages” If you are not leveraging this site already, you really should be. The tale of the “No Brainer”

  The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…

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New Tool To Manage & Engage New Patients whilst increasing your revenue.

  I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…

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A Soft Differentiator, Six Tips For Social Media Engagement In an Audiological Practice

 Social Media Engagement In Audiology By Geoffrey Cooling In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy etc.…

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Using Hootsuite To Manage Your Social Media Channels

As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…

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Social Media & Marketing For Audiological Practices

Using Social Media In Healthcare Practices In this post I would like to lay out my arguments for engaging in non traditional marketing channels, I’ll discuss the channels available, the content type on each channel and the measurement of results. I would appreciate any discussion about this article and indeed…

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The changes in our Patients.

  I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I,  contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…

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