Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
My Latest Posts
GDPR, Permissions, Documentation and Automation
Audiology 2.0, The Services & Products
So What Will Audiology 2.0 Consist Of?
Audiology 2.0, what is it and what will it mean?
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Using Social Media In Healthcare Practices In this post I would like to lay out my arguments for engaging in non traditional marketing channels, I’ll discuss the channels available, the content type on each channel and the measurement of results. I would appreciate any discussion about this article and indeed…
I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…
The Consultation is a combination of audiometric testing, psychological profiling, counselling and sales process. It is the time that you get to impress upon every prospective Patient your own brand. So if you feel you are and indeed position yourself as, a caring, competent, friendly, professional, this is the time…
How the consultation room may drive your Patient retention By Geoffrey Cooling In this the third article I would like to move on to the consultation room, initially I would like the cover the environs of the room but also the consultation practice itself. I shall attempt to cover the…
Patient Retention, Drive Your Business By Keeping Your Patients By Geoffrey Cooling In my last article I discussed and laid out an outline for the Patient journey and how I felt it could be used to engender real brand evangelism for a practice. I also said that I thought it…
Patient Retention And Referral Is The Key To Ongoing Profitability By Geoffrey Cooling This is the first in a series of articles that I hope will help you, maximise your business opportunities, serve your Patients well and thrive in what are tough economic times. I would like to stress that…
I am a relatively jaded 40 odd year old who works in the Hearing Aid industry, I will be posting about pretty much everything and anything that comes to mind within reasonable and tasteful limits. I particularly like social media ideas and I handle the social media activities of the…