Patient Retention In Healthcare

Patient Retention Is Inextricably Linked To Employee Quality

By Geoffrey Cooling

Customer service model

I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success. Basically every part of your business needs to consider its actions and processes against customer impact. In this way your company can become customer focused as opposed to process focused.

I have worked for both customer focused and process focused companies in my working life. The customer focused are nearly always the most successful and the happiest. The article also put forward the concept that in order for this to occur your business also had to be employee focused. I would also tend to agree with this concept, employees need to be both happy and engaged. If this is in place, it changes the employee customer relationship.

What Does It Mean To Your Business?

These concepts have a large effect on Patient retention and referral in your Practice. You need to ensure that every part of your business is customer focused. In order to do that you need to ensure that all of your staff are customer focused. That they are willing to go that extra mile to ensure that your Patients, your customers are amazed by your service. As I have said before, satisfied customers are just not enough anymore.

What Does It Mean For Hiring?

This concept needs to be at the forefront of your mind when you are hiring. Patient retention strategies are made up of differing processes and procedures. But they are delivered by people, people are what makes your Patient retention strategy effective. Remember that when you are hiring, hire people with the right attitude. Because if you do, you won’t have to force it onto them.

With The Right People

You can then set the processes and procedures and know that they will be consistently delivered in a manner that will amaze your Patient. You can also allow freedom to react to situations within reason knowing that your employee will do the right thing. The right thing for the Patient and your business. There is nothing like being able to trust someone to use their initiative. If you can do that, you can be happy that you have in fact hired right.

When you have laid the right groundwork, with processes, procedures and most importantly people. You are set to amaze your Patients, your customers, amazed Patients will be advocates for your Practice. Not only will you retain them but they will refer other Patients to you.

Remember your Patients are your single best marketing channel.



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.


  1. Geoff – Thank you for mentioning my article about customer/employee centricity. You added some excellent comments. It doesn’t matter if it is a customer, guest, client, member or… patient. Focus on your employees first and your “customer” benefits.

    • Thank you for your kind comment Shep. I believe your ethos is completely correct, I also think that application of your ethos is the best thing for commercial strategy in healthcare.

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