Phonak Maintains Lead In US Hearing Aid Market

Quite an interesting article at Virtual Strategy Magazine in relation to the US hearing aid market. The article was a report in relation to research undertaken by idata research.net . The research put Phonaks’  market penetration  at 25% of the overall hearing market which was valued at $5.7 Billion Dollar market.

It was reported

With a quarter of the overall hearing aid market, Phonak comprises the largest portion of the hearing aid and audiology device market. “They have substantially increased their market share since 2006 as a result of their acquisition of large group practices,” notes iData CEO, Dr. Kamran Zamanian, “Phonak is a company that according to iData’s latest statistically significant audiologist survey, represents technological innovation, high quality products/services, market leadership and high brand value which makes them one of the most preferred hearing aid brands among audiologists.

The report states that RIC/RITE and open fit devices were and would continue to drive growth within the industry. They felt that this was because of increased acceptance of these devices by Patients. However they felt that invisible hearing aids, IIC devices such as the Nano, The IIC Otolens etc. would drive growth for custom devices. They postulated that there would be a decline in the hearing aid market as acceptance and use of BAHA and Cochlear Implant increased.

They finished the article with this

“Phonak is a company that according to iData’s latest statistically significant audiologist survey, represents technological innovation, high quality products/services, market leadership and high brand value which makes them one of the most preferred hearing aid brands among audiologists.”

What do you think?

You can read more of the report at idata research

Regards

Geoff

About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

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  1. Pingback: Why You Should Know About Invisible Hearing Aids | koreatownbbq.com

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