Starkey Hearing Responds To The Recent ASHA, ADA, AAA Joint Statement

Commoditization of hearing aids not in the interests of the Patient

Tim Trine of Starkey Hearing posted an article to the Starkey blog a few days ago in answer to the joint announcement made by the ADA, ASHA and AAA. Oh and the Judeans’ People’s Front, or was that the People’s Front of Judea? Sorry Irish humour again.

In the article he commented

Although I agree with the essence of the message (a recommendation that Audiologists take a critical look at their individual practice models), some of the motivations that preceded the recommendations have the potential to reinforce a perception that hearing device manufacturers are a threat rather than a partner.

Fear can be a powerful motivator, but I think reinforcing the fear that major hearing aid manufacturers are motivated to bypass the current hearing healthcare delivery model in the United States is incorrect. Doing so would lead to the commoditization of hearing aids, which is not in the best interest of the patient. For Starkey Hearing Technologies, this is absolutely inconsistent with our strategy and investment

He went on to say that Starkey’s main goal was to improve the Patient’s journey and that journey was best served through the involvement of hearing healthcare professionals. The article in it’s entirety can be read by clicking the link below.

Commoditization of Hearing Aids



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think