Google Authorship In Audiology Marketing

Audiology Marketing, Leveraging Google Authorship To Help Drive Your Inbound Marketing By Geoffrey Cooling If you use inbound marketing, a blog, as part of your audiology marketing strategy. It is an imperative that you should be using Google Authorship. In 2011 Google introduced the Google Authorship programme. In its most…

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The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

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Direct Mailing As Part Of Your Healthcare Marketing

Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling    Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…

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Mobile Sites Should Be A Part Of Your Healthcare Marketing Strategy

Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…

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Healthcare Marketing, Your Single Biggest Channel

The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…

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Marketing Services For Your Healthcare Marketing Strategy

Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…

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Healthcare Marketing, Generating Emotion In Yours

Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…

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