Social Media Stats That Matter To Your Healthcare Marketing Decisions

Which social media channel for your healthcare marketing activities? By Geoffrey Cooling If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are…

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Reach 70 Million People With Your Healthcare Marketing

Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…

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Email as part of your healthcare marketing make up

Is there a place in our healthcare marketing for email? By Geoffrey Cooling Email marketing is seen as a major component of outbound marketing in many professions and industries. But does it have a place in our healthcare marketing strategy? I think it could have, in fact I think it could…

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What is Healthcare Marketing? Think Everything!

Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…

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Placing Outcomes In Your Healthcare Marketing

Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…

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Misleading Advertising In Healthcare Marketing

Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…

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