Marketing Your Practice For Free, Online Audiology Marketing

Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?

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Business Strategies In Hearing Healthcare, Synergistic Relationships

Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…

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Reputation Management In Modern Hearing Healthcare

Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…

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Patient Retention and Referral, Commercial Strategy,

Patient Retention In A Modern Hearing Healthcare Practice Patient Retention E-Book I wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare…

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Online Audiology Marketing, An Excellent Resource

Audiology Marketing Now, A Fantastic Tool For Audiologists Audiology Marketing Now, Matt Perry At Work   Online Audiology Marketing   I have come across Matt Perry a couple of times on my travels. He is a singularly intelligent guy, particularly when it comes to the use and leverage of disruptive…

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“Hearing Pages” If you are not leveraging this site already, you really should be. The tale of the “No Brainer”

  The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…

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New Tool To Manage & Engage New Patients whilst increasing your revenue.

  I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…

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A Soft Differentiator, Six Tips For Social Media Engagement In an Audiological Practice

 Social Media Engagement In Audiology By Geoffrey Cooling In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy etc.…

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Using Hootsuite To Manage Your Social Media Channels

As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…

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