Open Days As Part Of Your Healthcare Marketing

Running an Open Day as part of your healthcare marketing strategy   By Geoffrey Cooling     Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…

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Healthcare Marketing Strategy, More Recent Social Media Stats

Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…

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Practice Branding, Part Of Your Audiology Marketing Strategy

How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …

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Marketing Your Practice For Free, Online Audiology Marketing

Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels? Geoffrey Cooling on…

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The changes in our Patients.

  I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I,  contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…

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