The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

Continue reading

Driving Success In 2013, Shake Up Your Healthcare Practice

Planning To Rock 2013? Take Some Time To Consider The Following By Geoffrey Cooling I am sure that you want 2013 to be a success for your Practice. Here are a couple of things you can do in order to weigh the year in your favour; Take a long look…

Continue reading

Patient Retention, You Got Them, Let’s Keep Them

Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…

Continue reading

Practice Branding, Part Of Your Audiology Marketing Strategy

How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …

Continue reading

Audiology Marketing, Hearing Aid Price List Again

Publishing Your Price List As Part Of Your Audiology Marketing Strategy I published a post on the old blog called Hearing Instrument Price List, Publish And Be Damned? The article caused a bit of furore, splitting readers into two camps. Those that saw the how it fit into their audiology…

Continue reading

The Use Of Video As Part Of Your Audiology Practice Marketing

The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…

Continue reading

Its All About The Data

Commercial Management Of Patients In a Modern Hearing Healthcare Practice The future profitability and growth of your hearing healthcare practice is already in your hands. On-going success in your business is all about the information that you actually hold. Your business can  thrive from the careful tending of your existing…

Continue reading

Unbundling Hearing Aid Fees, Re-claim Your Worth,

Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…

Continue reading

Marketing Your Practice For Free, Online Audiology Marketing

Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels? Geoffrey Cooling on…

Continue reading