An Interview With The Lead Of The My.Widex.Com team

The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…

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Marketing Services For Your Healthcare Marketing Strategy

Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…

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Unbundling Hearing Aid Fees, Re-claim Your Worth,

Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…

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Reputation Management In Modern Hearing Healthcare

Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…

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Patient Retention and Referral, Commercial Strategy,

Patient Retention In A Modern Hearing Healthcare Practice Patient Retention E-Book I wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare…

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Online Audiology Marketing, An Excellent Resource

Audiology Marketing Now, A Fantastic Tool For Audiologists Audiology Marketing Now, Matt Perry At Work   Online Audiology Marketing   I have come across Matt Perry a couple of times on my travels. He is a singularly intelligent guy, particularly when it comes to the use and leverage of disruptive…

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Ear Works, Bringing Comprehensive Practice Management Software To Your Practice.

 Ear Works, A Comprehensive And Powerful Management Software Bringing Real Control Over Your Practice  Ear Works is a pretty impressive piece of practice management software, I found it easy to navigate and use with a  logical work process, more of that later.  The functions of Ear Works are comprehensive, it is…

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