Rushing towards new marketing methods and channels? Don’t forget the tried and tested! By David Keenan This is a guest post from a colleague of mine named David Keenan. David has been involved in the hearing profession for many years. He has worked both for manufacturers and in the dispensing…
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…
Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…
Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…
Optique’s use of decor and furnishing is a strong component of their audiology marketing strategy By Geoffrey Cooling In this post I would like to look at a very different deployment of a Practice. One of my customers has a practice on the Lisburn Road in Belfast. Some years ago…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…