How Small Practices Can Beat The Big Boys With Clever Audiology Marketing Strategy Okay, we know the big boys can bring plenty of money to the fray. Their budgets for audiology marketing simply dwarf most small Practice’s allowance. Believe me that’s okay, they might have a lot to spend, but…
The Invisible Hearing Aid In Ireland, Leveraging keywords for Value as part of your Audiology Practice Marketing Strategy One of my customers, Celtic Hearing, has just deployed two new video adverts as part of their Audiology Practice Marketing. They will be used in a TV Campaign that they are about…
How, Why and Where A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them. A blog is where you can display…
Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels?
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…
But Don’t Rush To Claim Yours Yet Google has announced that they are going to launch vanity URLs for Google+. I would have to agree with the general consensus among marketers that it is about time. Up to now your Google+ profile has been identified by an indecipherable number. Mine…
I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…