What will retail audiology offer in five years time? I have written a series of articles on Hearing Aid Know outlining the recent explosion in innovation around augmented audio and the changes I believe it will bring to retail audiology moving forward. That innovation involves audio augmentation in consumer electronics.…
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…
Engendering trust in your Patients and prospective Patients By Geoffrey Cooling I read an excellent article by Alan Torbet recently in the BSHAA News. Alan is the Chief Executive of BSHAA (British Society of Hearing Aid Audiologists). The article entitled “Are we really consumers for our own healthcare”(1) was based…
What effect will Made For iPhone hearing aids have on our profession? By Geoffrey Cooling As we all by now know, made for iPhone hearing aids are on their way. Recently GN ReSound released its first made for iPhone accessory and app. The release of actual made for iPhone hearing…
Tele-audiology, a disruptive technology that could be a threat or an opportunity By Geoffrey Cooling I have talked about tele-audiology before in general terms. Tele-audiology really covers the use of remote audiology through a full suite of hardware and software in the clinic location. However there is another form that…
Being ethical in the recommendation of hearing instruments By Geoffrey Cooling An interesting recent debate was sparked by an article in the Hearing journal. The article as many of you will know centred on ethics within our profession. It also questioned technology levels of instrumentation and the ethical quandary the…
Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…
Unbundling Hearing Aid Fees. Meeting Consumer Demands Or Re-claiming Your Worth? In my last post I raised the question “Do we actually know what the Consumer thinks?” One thing is certain, if you undertake research into what hearing instrument users are saying among themselves, things become clear. They don’t understand…
Introducing Ancillary Services To Your Practice In the article “Business Strategies In Hearing Healthcare, Synergistic Relationships” I talked about building relationships with associated service providers. In “Commercial Strategy In Healthcare, Ancillary Revenue Drivers” I talked about introducing ancillary services or product lines to your business. I structured those articles and…
Deploying A Hearing Aid & Optical Campaign We should take every opportunity to apply sound business strategies in our hearing healthcare Practices. Particularly as we face even more competitive times. With this in mind we need to consider how synergistic business relationships may be of real benefit to us. I…