The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

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Healthcare Marketing, Your Single Biggest Channel

The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…

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Healthcare Marketing Strategy, More Recent Social Media Stats

Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…

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Healthcare Marketing To The Connected Patient

What effect will the connected Patient have on our healthcare marketing strategy? By Geoffrey Cooling Much more hearing healthcare information is available today than at any time in our history. The introduction of the baby boomer generation to our target market is only going to  accelerate the information exchange. We…

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What Is An Online Audiology Marketing Strategy

Let’s Talk Online Audiology Marketing Strategy I have talked probably incessantly at this stage about online audiology marketing. I hope I haven’t bored you to tears. I had a conversation with someone the other day about online strategy. I quickly realised that perhaps I had Only vaguely touched on overall…

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Marketing Your Practice For Free, Online Audiology Marketing

Online Audiology Marketing Is nearly always free You want to eat, you have to undertake marketing. Pretty simple fact really, marketing your business is something you can’t avoid. But what channels will you use in order that potential customers find you? Have you thought about on-line audiology marketing channels? Geoffrey Cooling on…

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Reputation Management In Modern Hearing Healthcare

Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…

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Online Audiology Marketing, An Excellent Resource

Audiology Marketing Now, A Fantastic Tool For Audiologists Audiology Marketing Now, Matt Perry At Work   Online Audiology Marketing   I have come across Matt Perry a couple of times on my travels. He is a singularly intelligent guy, particularly when it comes to the use and leverage of disruptive…

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