The RATER Model, Assessing Your Healthcare Marketing Channels

A new use of an old tool, assessing your healthcare marketing channels By Geoffrey Cooling I use the RATER model quite a lot when I am assisting with the business development of my customer healthcare Practices. I think that it is a fantastic, if slightly complex tool. During a recent…

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Direct Mailing As Part Of Your Healthcare Marketing

Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling    Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…

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Practice Branding, Part Of Your Audiology Marketing Strategy

How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …

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Audiology Marketing, Six Tips For Social Media Engagement

Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…

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