Tele-Audiology In Hearing Healthcare

Is Tele Audiology a good thing for your commercial strategy in hearing healthcare?

By Geoffrey Cooling


Tele Audiology has become a hot topic in our profession in recent times. In particular it is seen as a way in which we can assist people with hearing loss in the developing world. The Tele-Audiology Network was set up in order to facilitate just that. The network allows volunteers to donate their time and expertise in order that people far removed from them may be assisted. This venture and the technology that allows it can only be seen as a good thing.

Tele-Audiology In The Commercial Sector

But there are moves among hearing instrument manufacturers towards a form of Tele-Audiology. One manufacturer in particular is far ahead with the introduction of this concept. They introduced limited programming via remote means some time ago. They have also introduced many new ways to encourage Patient engagement and involvement in the fine tuning process. Technologies that allow Patients to take some control and affect fine tuning of their instruments be it in a limited manner.

The introduction of these technologies will have an impact on our profession. As these technologies increase and become more prevalent, they will present us with new questions:

Can these technologies be leveraged in our commercial strategy?

Can these technologies be leveraged in our healthcare marketing strategy

Will these technologies help us?

Can these technologies hurt us?

These are questions that we need to consider strongly, these technologies are currently available. With the current plans for the introduction of protocols by Apple for communication with hearing instruments. These technologies are probably going to explode.

Have you considered the impact on your business?

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

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  1. Pingback: Tele-Audiology, A Threat Or An Opportunity? | Just Audiology Stuff

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