Thanks For The Memories

After four and a half years I am leaving Widex for pastures new. I would like to send my regards and best wishes to all of my friends and colleagues within Widex and the customers I have worked with. I have been proud to work with and alongside you all, over the last four and a half years.

It has been an exciting and educational four and a half years. From the first moment I started with Widex I knew I had made the right decision. I quickly became proud to be part of an innovative, forward thinking company with a strong social ethos.

I can say that I have enjoyed those years immensely, working with a company that went from strength to strength during that time. The outlook of the company has changed, the structure of the company is changing but the same ethos still burns at the core.

I am leaving to scratch an itch, to take up a new challenge that has been calling for a while. Essentially to put my money where my mouth is. It is both a sad and exciting time for me. Exciting because it puts me back in a start up situation, something that I truly love. Sad because I leave a company that I truly love with customers, friends and colleagues I have become very fond of.

I think that the next five years in Widex will secure it’s continued success. I hope the same may be said of my own. So thank you for the memories, the laughs, the education, the pickled Herring and the Esterbrau. Whilst I have learnt from everyone I have come in contact with, I hope that in some small way I have returned that favour.

I hope the future brings you all, my widex friends and the customers I have worked with nationally and internationally continued success. So I hope that this isn’t a goodbye, but more an, until I see you again.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.


  1. Good Luck Geoffrey!
    Let me know if you ever need website design/development help.
    Shelly Caldwell
    Toolbox 4 Healthcare

  2. Bue Geoff, good luck with your hew challenge!

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