Why I Think Ziphearing and Sites Like It Are Important To You

Online Audiology Marketing Help For Free

I recently received an invite to publish on LinkedIn. A new feature that LinkedIn has introduced as part of your profile page. It has been extended to some people for several reasons initially, but it will be available to everyone soon enough. So whilst it is a little bit of an honour its a bit like a kiss from your sister, or maybe a distant cousin.

I decided to take the opportunity to use the feature to publish an article about why I think that sites like ziphearing.com are important to the independent hearing healthcare profession. I would be pleased if you would head over there to have a look, it can be seen at Why Sites Like Ziphearing Are An Imperative

If you are a busy independent practice owner with a million things to do, this site and others like it may well be mana from heaven for you. I do get it, you are busy, under pressure with a million demands on your time and wallet. I understand this implicitly, I feel your pain because I suffer it every day. However, I caution you, online audiology marketing is an imperative.

If you don’t have a working strategy it is doing real damage to your practice right now this minute. It may well be the end of your business within five years. The advent of newer technology such as the made for iPhone and the introduction of new players and cheaper devices will only increase the importance of the internet as a source of enquiries. At present 20% of our sales come to us via the internet, we expect that to continue to grow.

Our business is changing now faster than at any other time previously. You need to adapt and evolve to continue to stay current and relevant. Sites like ziphearing will help, I don’t believe they are the total answer, you will still need to strongly look at your own strategy. However they will take some of the pressure off.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think