Tragedy refines your outlook

By Geoffrey Cooling

In recent days there has been great tragedy, incidents in both China and America. Tragedies and misfortune are difficult things no matter the scale. Tragedies involving children have deep impact on everybody, tragedies on the scale of recent days are stunning to us.

Attacks on children are abhorrent to us, our natural sense of order is overturned. Attacks such as these defy belief, they assault our sensibilities perhaps more than any other incident. I have been sickened, saddened and deeply upset since news of these stories broke. This type of incident is horrifying no matter when it occurs but it seems particularly poignant at this time of year.

I have been in the past a man of action, serving on many fields. I also deeply believe in our lord, more so in the last few years. At times like this it is hard to understand how God may allow such events occur. Unfortunately free will and dominion over the earth is a curse and a blessing. I have witnessed personally great evil, these incidents are just that, incidents of great evil. The human condition unfortunately can facilitate such evil.

The fact that you can not understand what drives people to acts of evil is probably a good thing. If we could understand or explain the why, we may have to worry about our own thought processes. I am digressing this post is not a theology lesson nor a psychology diatribe. This post is about sorrow.

I am filled with deep sorrow, very little that can be said will be of any succour to the parents of the lost children. I would just like to say that there are many people who feel for you. There are many people who share your sense of horror and loss. there are many people who are praying that you are given strength. I am one of them.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think