Use Prospective Patients Questions for Your Healthcare Marketing

Super charge your healthcare marketing strategy by answering your prospective Patients questions

By Geoffrey Cooling

Google for healthcare marketingContent marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be an integral part of your online healthcare marketing strategy. This type of inbound marketing strategy is proven to deliver excellent results. Inbound marketing is all about attracting prospective leads through the dissemination of good content.

This raise the question, what is good content, what is content that will attract the prospective leads that you want? The answer is simple, write content that addresses their questions. Remember, before a prospective Patient talks to you, they or their facilitators are asking questions by undertaking research online. This research provides you with an opportunity. An opportunity to connect and engage with these people at the beginning of their search.

The opportunity you are given is to leverage SEO to turn those questions and searches into traffic to your blog or website and hopefully leads for your Practice. That is the key, the premise of content marketing of inbound marketing. The place to start is in Google, whilst the keyword tool is helpful especially for localisation of searches. The Google autocomplete on the search box is also an excellent source of information.

For instance, I have just entered in to a search box, Why are hearing, the autocomplete offered me aids so expensive, aids not covered by insurance, aids used and aids important as autocomplete suggestions. It has offered me those suggestions because those searches have been undertaken before and are popular. So why not write a post titled “Why are hearing aids so expensive?”.

In this way you are writing a post that you know will draw traffic. Drawing traffic is the target of your healthcare marketing strategy. Depending on how well you answer the question with your article, you are then likely to draw people towards your Practice. That is what we are all after, leads, bums on seats, so what are you waiting for? 

Regards

Geoff

 

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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