Worldwide Hearing Industry Research Consortium Announced

 

It was announced in Minneapolis on the 8th of August that the hearing industry’s largest manufacturers have collaborated to create the Hearing Industry Research Consortium or  (IRC). The goal is to develop and direct a non-competitive, mutually agreed upon research agenda benefitting the hearing aid industry, its customers and end users.

The story was carried on Market Watch where it was reported:

The IRC board is comprised of the heads of research from the top hearing aid manufacturers in the world including GN ReSound’s Andrew Dittberner; Oticon’s Graham Naylor; Phonak’s Stefan Launer; Siemens’ Joel Beilin; Starkey Hearing Technologies’ Brent Edwards;and Widex’ Lars Sunesen.

The IRC, as it’s first action is requesting proposals for a research project on the interaction of cognition and hearing aids. The grant of $300,000 was announced at the International Hearing Aid Research Conference in Lake Tahoe, California and is open to research labs around the world.

You can get more information about the Hearing Industry Research Consortium at www.hearingirc.com .

Regards

Geoff

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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