Why I write

Somebody asked me why I write recently, why I dedicate the time to offer opinion and assistance? I think my father is to blame, what he taught me during our short twenty odd years together was this,

At the end when your worth is measured
when they talk of your worth
Your worth as a person
it’s will not be the currency you have earned,
the holidays you have taken
the cars you have driven
The house you live in
Your worth, your true worth, that’s measured in the life’s you have touched
The people you have supported
The people you have defended
The people who you have not let stand alone
The joy you have brought 
The life’s you have improved
The love you have shared
The simple human kindness 
Because when it comes to that day
These are the things that will be remembered
These are the things that will be your legacy
If we but remembered this
If we but felt it as truth
Really felt it
Your world
My world
Our world
Would be better

To my father, thank you for the lessons



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.


  1. Why I write–Great post!

  2. Deeply meaningful words on which we should all reflect and to which many will easily be able to relate.

  3. Well said, and we are grateful that you do write.

  4. Geoff,
    I was very much touched by not only the words of your Father but the way he was a father and teacher of these wonderful life principles. So nice!

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