By now, you will have guessed that I think the experience you offer your Patient is the key to your success in maximising the returns of your Practice. It is probably obvious that I think that this concept should be a large part of your strategic Practice Management. Never would…
Image via Wikipedia The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.…
Image via Wikipedia Combined Hearing Aid & Optical Campaign I have already spoken before about engaging an associated Medical Professional in a synergistic business relationship. A relationship and strategy that will drive both your and their business. A relationship that will bring value on both sides and strengthen both Practice’s…
10 Best Practices For Patient Retention By Geoffrey Cooling Patient retention is a key issue in the hearing aid profession, in order for any clinic to thrive in the current economic climate a practice must be farming from its captured market share. It’s already hard won and probably expensively acquired…
Another Audiology Marketing Opportunity By Geoffrey Cooling I recently posted about The Hearing Pages, stating that I thought it was a fantastic concept and one which i felt would be a real boon for the Hearing Aid Profession. So in an effort to convince the sceptical, I have placed a…
I read an article recently by Christine Crandell on Forbes, which made me stop dead in my tracks, it spoke about the definition of Buyers and customers. Whilst the post was essentially about social engagement of customers, it outlined how most companies believe that there is a difference between…
Image via CrunchBase If you are a follower of Widex Ireland, you know that I post some content and tweet a lot of links pertaining to social media and web presence. In my recent posts here I have been discussing these concepts and the strategies around them. Whilst I was…
The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…
I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…
The following is a business support post I published a while ago, I have updated it with reference to some of the most recent changes in hearing instrument provision industry. In my position at the day job, I am constantly out and about in our market place meeting with…