I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…
The Consultation is a combination of audiometric testing, psychological profiling, counselling and sales process. It is the time that you get to impress upon every prospective Patient your own brand. So if you feel you are and indeed position yourself as, a caring, competent, friendly, professional, this is the time…
How the consultation room may drive your Patient retention By Geoffrey Cooling In this the third article I would like to move on to the consultation room, initially I would like the cover the environs of the room but also the consultation practice itself. I shall attempt to cover the…
Patient Retention, Drive Your Business By Keeping Your Patients By Geoffrey Cooling In my last article I discussed and laid out an outline for the Patient journey and how I felt it could be used to engender real brand evangelism for a practice. I also said that I thought it…
Patient Retention And Referral Is The Key To Ongoing Profitability By Geoffrey Cooling This is the first in a series of articles that I hope will help you, maximise your business opportunities, serve your Patients well and thrive in what are tough economic times. I would like to stress that…
I am a relatively jaded 40 odd year old who works in the Hearing Aid industry, I will be posting about pretty much everything and anything that comes to mind within reasonable and tasteful limits. I particularly like social media ideas and I handle the social media activities of the…